
The US Regulatory Landscape of “Surveillance Pricing”
Ever wonder if you’re paying more for the exact same item as another consumer? You may be. Pricing that is set for an individual consumer using that consumer’s personal data — often called “surveillance pricing” or “personalized algorithmic pricing” — has quickly moved from an interesting academic discussion and policy debate to an active compliance problem.
10 October 2026 · Nixon Peabody · United States






















































