Data Protection Law and the culture change in the laboral routines of companies: the use of the data protection theme as a strategic tool
However, such measures are intended to cover only part of the issues embedded in the LGPD, more focused on Consumer Law than any other branch of law. Therefore, this “external look” prevents the company from identifying the needs of its internal work environment.
Looking at the work environment is what allows the so-called internal adaptation of companies to the LGPD. This adaption, which is entirely related to Brazil’s Laboral Law, occurs when the focus of the project is based on the company's laboral routines that involve the collection, processing and use of employees’ personal data. This occurs since the job interview until the moment of a contractual rupture. For example: the collection of CVs; the collection of documents for the employee’s admission; the formalization of the employment contract; the collection of sensitive health data, among others. For each one of these moments (the routines) there will be steps and procedures that must be complied from a data protection legislation standpoint.
Therefore, compliance with LGDP can and should be used by executives (employers) to promote an effective and strategic culture change in the company. That means that the LGPD Adequacy Plan can serve as a tool for the implementation of modern projects that can transform the company's work environment into an environment not only in compliance with the law, but also innovative and welcoming for the employees.
The approach and dissemination of new policies and procedures to employees, even with the initial focus on the data protection theme, makes employees feel included in the context of the company and allows to also adress themes such as sustainability, diversity and inclusion and others that, in addition to fulfilling a finalistic role related to the legal issue of data protection, will also fulfill a strategic role in the company: help improve the work environment and, as a result, improve business development.
Below are examples of themes that can be added to the internal LGPD implementation project:
- Moral harassment and sexual harassment Policies and Training.
- Leadership Policies and Training.
- Institution of Debate Channels or Whistleblower Channel.
- Institution of Committees to deal with issues regarding diversity, gender and equality.
Including these issues can play a great role in combining the implementation of a necessary project to a strategic cultural transformation within the company.
Article provided by INPLP member: Fábio Lacaz (Andrade, Lacaz & Vasconcelos Advogados (ALV), Brazil)
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